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52 Property Preservation Guide Property Property Preservation Guide SPECIAL ADVERTORIAL SECTION KEY PERSONNEL Al Freedman CEO Noah Ganz COO Anne Simenowitz Director, HR and Vendor Management NUMBER OF EMPLOYEES: » 70-plus GEOGRAPHICAL SCOPE AND COVERAGE AREA: » Since FFP started more than a decade and a half ago, it has expanded coverage into— Washington, D.C.; and five states—Maryland; Delaware; New Jersey; Virginia; and Pennsylvania. BUSINESS LINES, SERVICES, AND PRODUCTS: » REO repairs » REO preservation » REO renovations and marketability upgrades » Ongoing property maintenance » Tenant-occupied REO services » Inspection and code compliance CORPORATE DETAILS: 7 Church Lane, Ste. 22, Pikesville, MD 21208 | 443.393.0222 | info@ffpreservation.com FFPreservation.com COMPANY DESCRIPTION: First Freedom Preservation (FFP) is a property renovation and preservation company that manages and services bank-owned, HUD, and real estate-owned properties. FFP completes renovations and upgrades, and performs repairs and regular maintenance in order to restore the homes to marketable condition. COMPANY HISTORY: Do it right the first time is First Freedom's core value. When Al Freedman founded the company in 2008, he instilled this core value into every element of the process. The more lenders, banks, and brokers First Freedom worked with, the more the company realized that the biggest service they provided their clients was the ability to sell REO properties faster and for more money—often before the renovations were complete. Today, First Freedom's fundamental values are quality, collaboration, and timeliness. They have developed systems to ensure a high standard of quality on each REO project. All First Freedom contractors are licensed, full-time employees with a wide range of skills for home repairs and renovations. They also work with the best service providers to ensure that customers' REO needs are met without having to even think about it. REGULATORY COMPLIANCE: With thorough knowledge and understanding of state, county, and local codes and ordinances, First Freedom Preservation offers regulatory compliance and code compliance management. WHAT SETS YOU APART FROM YOUR COMPETITORS? First Freedom Preservation provides lenders, banks, and brokers that are spending too much time managing and restoring properties, a simpler solution. FFP helps them recognize their true potential, making their lives easier and getting their properties sold quicker. FFP does things differently than its competitors by: » Using innovative systems to ensure the highest standard of quality on each REO project. » Communicating 24/7 with ongoing progress updates and status reports for each REO property, including daily onsite photos to monitor progress and provide peace of mind. » Providing access to a state-of-the-art online portal to track spending and project deadlines. » Employing only licensed, full-time contractors with a wide range of skills for home repairs and renovations, plus a reputation for reliability, solid workmanship, professionalism, and a supreme attention to detail. » Providing recommendations and not just being order takers. » Handling all REO projects as leaders and innovators so clients can relax and concentrate on selling more properties. WHAT ADDED VALUE DO YOU BRING TO YOUR CLIENTS? By concentrating on providing quality, collaborative, on- time, one-stop property management, renovation, and preservation services, FFP makes lenders' and brokers' lives easier by saving time and money and getting their properties sold faster at a higher market price with the least amount of exposure. WHAT ARE THE KEYS TO YOUR SUCCESS? The key to First Freedom Preservation's success hinges on its culture, which is about providing top-quality service on time. The company is dedicated to serving its clients with professionalism, integrity, and quality. Its business success is built on accessibility, respect, commitment, and partnership with its clients. Its culture of quality and time management is solidly anchored in the structure of the organization. FFP has worked tirelessly to cultivate an environment that inspires the highest level of accountability and respect from its employees. It encourages regular and open communication with clients to build on success by selling completed REO properties and further establishing its commitment to maintaining neighborhoods. WHAT INDUSTRY AWARDS, ACCOLADES, AND MILESTONES HAS YOUR BUSINESS ACHIEVED? In 2017, INC. 5000 recognized First Freedom Preservation. INC. 5000 selects "the superheroes of the U.S. economy, America's fastest-growing private companies wielding powers like strategy, service, and innovation." This honor was a reflection of FFP's dedication to providing excellent customer service and integrating new innovations as it grows. FFP's customers are its best testament to its unique, one-stop, high-quality, collaborative services. Here is a sampling of recent accolades from FFP customers: "First Freedom Preservation has a well-organized staff that handles bidding and repairs in a very professional manner," said Gladwin D'Costa, broker at Maryland REO Realty. "I would definitely recommend the services to any bank or asset management company." "In the past two years, First Freedom Preservation has completed numerous projects for us," said Desiree Callender of DCA Realtors. "Each project was handled with cost efficiency, timeliness, and most importantly, a standard of quality not normally found in the REO industry." FIRST FREEDOM PRESERVATION