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44 SPECIAL ADVERTORIAL SECTION AUCTION.COM 800.793.6107 Auction.com LENDERS & SERVICERS OUTSOURCERS AGENTS & BROKERS ATTORNEYS SERVICE PROVIDER COMPANY DESCRIPTION: Auction.com is the nation's leading online real estate transaction marketplace focused exclusively on the sale of bank-owned and foreclosure properties. The company brings a breadth of quality assets to the market, attracting prospective buyers through world-class marketing and leveraging a scalable technology platform to conduct transactions in a transparent, efficient manner. Auction.com and its parent company, Ten-X, are headquartered in Irvine and Silicon Valley, California, with offices in key markets nationwide. Investors include CapitalG (formerly Google Capital) and Stone Point Capital. COMPANY HISTORY: Auction.com was founded in 2007 by long-time auctioneers and entrepreneurs Jeff Frieden and Rob Friedman, and was originally focused on selling distressed homes via live auction events. In 2008, with a goal of making transactions easier and more transparent for buyers and sellers, they began to leverage internet technology to create what is now the nation's leading online real estate marketplace. When the foreclosure crisis hit, the company became the go-to resource for sellers looking for a better, faster way to market their distressed assets. The business also expanded into the commercial real estate market in 2009. Auction.com, which formed parent company Ten-X in early 2016, continues to thrive in today's marketplace by defining the future of on-site and online auctions, mobile technology, and data science to reach millions of online buyers and represent millions of dollars in liquidity through its proven real estate transaction marketplace. NUMBER OF COMPANY EMPLOYEES: The organization currently has more than 1,000- employees across three business platforms; Ten-X Commercial, Ten-X Homes, and Auction.com. GEOGRAPHICAL SCOPE AND COVERAGE AREA: Auction.com hosts properties throughout the U.S., and has buyers from around the globe. KEY PERSONNEL: » » Tim»Morse, CEO and Director, Ten-X » » Jason»Allnutt, General Manager, Residential » » Colleen»Lambros, Chief Marketing Officer » » Ali»Haralson, EVP, Client Management » » Javid»Jaberi, EVP, Residential Operations » » Jesse»Roth, SVP, Client Management » » Kelly»Chapman, SVP, Client Management » » Elan»Sherman, SVP, Client Management » » Rob»Behrend, SVP, Customer Care KEY FEATURES/BENEFITS: Auction.com delivers a revolutionary approach powered by the integration of disposition programs, an innovative marketing engine, and data intelligence within an auction marketplace. Auction.com empowers sellers to dispose of assets with a robust marketplace efficiently through improved execution, reduced disposition timelines, higher sell-through rates, and the ability to retain occupancy. WHAT SETS YOU APART FROM YOUR COMPETITORS: Whether online or on-site, Auction.com provides access to thousands of distressed properties on a national scale. The unique online platform offers the most extensive volume of distressed residential property listings of any real estate marketplace. Auction.com attracts up to 35x more traffic than the leading competitor and boasts more engaged buyers as well. The company's customer-centric focus enables its team of experienced professionals to bring the best industry insight and specific-use cases to customers. Auction.com provides sellers and buyers alike unprecedented insights into properties through its ability to aggregate intelligence like no other online marketplace. The company utilizes resources such as seller assets, historical customer behavioral data, public records, and attorney information, among others to help support pricing or selling strategies. WHAT ADDED VALUE DO YOU BRING TO YOUR CLIENTS: Customers find the process of selling and buying distressed assets much easier through Auction.com. Unlike traditional methods, Auction.com maximizes the number of investors able to view a property, connecting potential buyers throughout the world to specific properties meeting their criteria. Through Auction.com, sellers are finding their assets being sold sooner thanks to a greater level of interaction between the selling and buying parties. By uniquely leveraging internet and mobile technology, Auction.com helps sellers rid their balance sheets of distressed assets, save in operational and financial costs, and contribute to the stabilization of neighborhoods. WHAT ARE THE KEYS TO YOUR SUCCESS: The ongoing success of Auction.com is a result of: » A culture that is sharply focused on being aligned with and committed to the needs of customers and staff; » Deep industry knowledge enhanced by data science; » Superior execution stemming from strategic clarity and prioritized investment; and » Fostering a culture of philanthropy in giving back to organizations and communities nationwide WHAT INDUSTRY AWARDS, ACCOLADES, AND MILESTONES HAS YOUR BUSINESS ACHIEVED? » Stevie Award for Innovation (2013 and 2015) » CapitalG (formerly Google Capital) Investment (2014) » Mobile Excellence Award (2014) » Unveiled the first real estate Nowcast, which leverages industry, transactional, and Google search data to predict housing market trends as they are occurring—weeks before the release of findings from other benchmark studies (2014)