» VISIT US ONLINE @ DSNEWS.COM
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» VISIT US ONLINE @ DSNEWS.COM
72% 26%
THE PROBLEM:
Seller approaches
Xome
®
with a backlog
of Maryland properties
to sell.
See here for Xome's licensing information: www.xome.com/pages/licensing
THE SOLUTION: Xome creates custom-crafted regional
auction strategy leveraging data and exemplary services.
» Attract new and engage existing buyers through Search, Display, Social, and
Email Marketing efforts.
» Optimize marketing efforts and auction processes around buyer behavior to
create an efficient property auction marketplace.
» Leverage available data to design auctions and merchandise properties for
successful sales.
» For properties entering second and third auctions, communicate via marketing
channels to past bidders and interested users that a property of interest to them
is back on the auction block.
» Promptly relay auction result data to clients to best position unsold properties
for sale in future auctions.
THE RESULTS: A massive boost to the seller's regional sales.
» SOLD PROPERTIES:
Optimizations in Marketing and
Auction processes improved
Maryland sales by 72% year
over year.
» CONVERSION RATE:
Single auction conversion rate
for Maryland properties
increased by 38%.
» BIDS PER ASSET:
Bids Per Asset increased by
26% because Xome brought
more qualified, interested
bidders and buyers.
ADVERTISEMENT
38%
