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DS News August 2021

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48 FLX DISTRIBUTION ADDS FOUR ASSET MANAGEMENT FIRMS FLX Distribution—the first Resource and Asset Management Platform (RAMP) bringing together asset managers, distribution professionals, wealth managers, and advisors— announced a new set of asset management firms have joined the platform to access the on-demand distribution resources and solutions. "What we continue to hear from asset management firms is they want optionality— but in a consolidated way that doesn't overwhelm and detract from their core business," said Brian Moran, Founder and CEO of FLX. "e centralized solutions, delivered by a team of industry experts and veterans, allow us to be true partners to these firms, while championing their differentiated investment capabilities and ultimately growing their brands and visibility in the marketplace. We're honored with the opportunity." With the addition of these four firms, the total number of asset managers on the FLX platform increases to 32, representing nearly $76 billion in combined assets under management. e FLX platform represents a wide variety of mutual funds, hedge funds, private equity, ETFs, and SMAs. Still less than two years since its founding, FLX Distribution has grown to 41 professionals nationally, established itself as the industry's first RAMP, and as the leading, most innovative, independent distributor of asset management services nationwide, while attracting hundreds of experienced investment management professionals to its community. e FLX platform offers a centralized hub for clients to access services including media resources, distribution solutions, data management, and business consulting. In recognition of its accomplishments, FLX received the Money Management Institute/ Barron's 2020 Disruption Award for its technology that "will fundamentally alter the future delivery of advisory solutions"— underscoring FLX as the Advisor's Advisor. Industry Updates From mergers and acquisitions to cutting-edge tech tools and solutions, here's the company news the industry is talking about this month.

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