Issue link: http://dsnews.uberflip.com/i/1345366
38 Journal THE NEXT ITERATION OF LOAN ORIGINATION TECH Rick Soukoulis is redefining how the wholesale lending channel operates, again. Rick Soukoulis has been disrupting the mortgage industry with tech innovations since the early 90s, and he is at it again with a community platform that will change the way MLOs and lenders work together. As a management executive and entrepreneur with a proven track record of leading successful high-growth, start-up companies in real estate finance, he has demonstrated success in developing break-through solutions that deliver powerful results, including the mortgage industry's first multilender proprietary loan search engine and one of the first online mortgage shopping and origination services, which led to creating new innovative products and strategic alliances to drive revenue growth and market expansion. Over the years, Soukoulis has built and sold multiple companies in the mortgage industry, but recently his passion to create new efficiencies for wholesale brokers and lenders through technology was the inception of ReadyPrice—the first platform that allows brokers to price, underwrite, and deliver loans across all product categories to the lender of choice through a simple, cloud-based software. Q: What does ReadyPrice do? Soukoulis: ReadyPrice does three very simple things. First, it prices mortgages from multiple lenders so a broker can see all of their pricing in a single place. en, it marries that up with getting a decision back so that the broker knows how to process this loan in accordance with Fannie Mae standards through DO. Finally, it allows the broker to deliver that loan straight into the lend- ers TPO platform. e ability to do those three things across multiple product types, within a single technology, has never been done before. Q: What challenge does it solve with this technology? Soukoulis: ere are many legacy systems that brokers are using on their desktops today— things like Point and other old processing forms that were developed during a different era. ey weren't real- SPONSORED CONTENT