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10 Good Reads Expand your skills, gain insight, and get inspired with these top picks. Fix This Next: Make the Vital Change That Will Level Up Your Business By Mike Michalowicz e biggest problem entrepreneurs have is that they don't know what their biggest problem is, according to Mike Michalowicz. In Fix is Next, Michalowicz asks, "If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first?" Michalowicz devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up. Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands By Jame Robert Lay Financial brand marketing, sales, or leadership teams all know the entire industry is in the midst of exponential change fueled by new technologies. In Banking on Digital Growth, James Robert Lay discusses the secrets of digital growth with a strategic marketing manifesto to transform financial brands. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies. The Hour of Fate: Theodore Roosevelt, J.P. Morgan, and the Battle to Transform American Capitalism By Susan Berfield In the summer of 1901, J. P. Morgan was assembling his next mega-deal: Northern Securities, an enterprise that would affirm his dominance in America's most important industry—the railroads. By March 1902, battle lines were drawn: eodore Roosevelt's government had sued Northern Securities for antitrust violations. e Hour of Fate tells the story of the banker and a president thrown together in the crucible of national emergency even as they fought in court. e outcome of the strike and the case would change the course of our history. Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life By Ozan Varol According to Ozan Varol, rocket scientists have a number of habits and ideas they use to make seemingly impossible tasks seem possible. In ink Like a Rocket Scientist, Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life—whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. As Varol notes, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. ose who can tackle these problems—without clear guidelines and with the clock ticking—enjoy an extraordinary advantage.