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66 sales decline by 10.3 percent, while RE/MAX Georgia, which covers more of the metro area, saw sales down a dramatic 15 percent. With the price of homes rising much faster than most incomes, many buyers were discouraged and chose to wait. e median sales price of a home in metro Atlanta is up 9.5 percent from a year ago, according to Atlanta Realtors. To exacerbate the issue, consumer sentiment in homebuying is showing a slight turn in a negative direction. September's Fannie Mae Home Purchase Sentiment Index highlights a decrease in consumer sentiment, falling 0.3 points to 87.7 out of 100. Survey respondents claim they are less optimistic relative to mortgage rates, with household and job security as the reason behind the decline. CONSTRUCTION AND LAND SHORTAGES Why don't we simply build more low- to mid-tier housing? Many factors, including the cost of and access to buildable land, lack of construction laborers, and the increased cost of materials makes building homes in the $100K–$300K range an unlikely investment for homebuilders in the next year. According to the National Association of Homebuilders (NAR), residential home- construction employment peaked at more than 5 million in 2006, but in postrecovery 2016, it was just 3.8 million. e association noted that fewer than half of the construction jobs that existed before the financial crisis have yet to return, its workforce is growing older, and challenges persist in attracting younger talent to the field. e August Construction Spending Report from the U.S. Census Bureau indicated construction spending increased slightly at 0.1 percent month-over-month and was 6.5 percent above the same period in 2017, totaling $1,318.5 billion. However, residential construction at a seasonally adjusted annual rate of $548.9 billion came in at 0.7 percent below the revised July estimate of $553 billion. We can expect the rising costs of steel and timber to tamper the likelihood we will see a large uptick in housing construction. IMPACT FROM NATURAL DISASTERS As we saw in late 2017 and throughout 2018, natural disasters continue to significantly impact the housing market. On the heels of the California wildfires and Hurricanes Florence and Michael, we can anticipate the impact of these types of events will continue to wreak havoc on an already-tight housing market. According to Reuters, when Hurricane Florence hit North Carolina and South Carolina, home sales tumbled 13.7 percent. Both states continue to see their housing markets tighten as homes and rentals in the affected areas are increasingly hard to come by. Likewise, we saw homebuilding temporarily depress during the wildfire season, adding an additional burden to a constricted market. However, once these disasters clear, home prices, in fact, rise. During the Redding, California fire, real estate appraisers estimated home prices would likely rise by as much as 10– 15 percent in a market made up of mostly three- to four-bedroom single-family houses. In the Carolinas, where Hurricane Florence triggered heavy flooding, there is great anticipation that homeowners will return and rebuild, which will keep up the pressure on an already-compressed inventory. So, it's safe to say that the lack of homebuilding and the threat of more serious natural disasters will continue to drive home prices up in the affected areas, further inhibiting those home buyers that are looking for houses in the low- to mid-tier price range. THE FUTURE IS IN HOME EQUITY Just as homeowners affected by storms leverage insurance funds to rebuild, they are also more likely to utilize a home-equity installment loan to make other improvements on their existing home. In light of rising interest rates, a small second mortgage for upgrades is often a better option than to refinance an existing mortgage issued at an historically low rate. e Equifax National Credit Trends Report indicates that between January–July 2018 there were 469,400 new home-equity installment loans originated, representing a 7.8 percent increase from the same period in 2017; while 799,400 new Home Equity Lines of Credit (HELOCs) were originated, representing a 4.0 percent decrease. is indicates that homeowners are relying on lump sums at fixed interest rates, generally pointing to an uptick in renovations and rehabilitations. ese findings also parallel a recent Zillow report that states that 76 percent of Americans would prefer to use a set amount of money to ensure their home will meet their needs rather than buy a new one. is suggests the market may see the number of home-equity installment loans rise as homeowners are content with their current mortgage interest rates and happy staying in their existing homes. COMPETITION HEATING UP Lenders and servicers can expect the borrower pool to tighten. e borrowers who are ready to purchase will also tend to skew more toward identifying as "mobile-first" consumers, or "digital natives." To remain competitive, companies will need to embrace the digital mortgage experience and automate their processes sooner rather than later. e good news is there's plenty of excitement about digital mortgages. In a recent Equifax survey, lenders expressed that automation is the most common near-term priority for them. In the past couple of years, the industry has made great progress relative to digital mortgages, even to the point where a true digital mortgage experience is finally within reach. However, to achieve the complete digital mortgage experience, automation must drive the process. Just as we saw with the introduction of Fannie Mae's Day 1 Certainty, automation leads to faster processing times and cuts costs for both lender and borrower. In a competitive market like 2019, lenders must redefine what the origination process looks like. Borrowers will expect the ability to apply instantly online or on their smartphones without the hassle of providing traditional documentation like pay stubs, bank statements, and W-2 forms up front, and to engage in a process that causes a minimal interruption in their everyday lives. Lenders who achieve this and originate mortgages faster and more cost effectively will be more successful in attracting and engaging borrowers, especially those used to mobile experiences. Unfortunately, both younger millennials and mortgage lenders will likely continue to be at a disadvantage in 2019. e hesitance of existing homeowners to sell their properties continues to exacerbate an already-tight housing market, leaving first-time buyers without a supply of affordable homes to buy and lenders without home applicants to originate loans for. In all, we can expect 2019 to look very much like 2018. The hesitance of existing homeowners to sell their properties continues to exacerbate an already-tight housing market.