DS News - U.S. Bank

8 GOOD READS EXPAND YOUR SKILLS, GAIN INSIGHT, AND GET INSPIRED WITH THESE TOP PICKS. Data Driven Marketing: Leverage Data to Increase Sales, Grow Profits, and Land More Customers By Roger Bryan Inside this book, Enfusen founder Roger Bryan outlines everything you need to systematically implement data-driven marketing in your organization, based on CMO. com's "Five Phases of Data Driven Marketing": gather, understand, decide and automate, execute, and test and learn. His methods come from the three years he spent working with hundreds of businesses on their "Modern Marketing Strategies" and his discovery that the most successful businesses all had one thing in common: an understanding of how to leverage data in their marketing efforts. From marketing agency owners to CMOs, Data Driven Marketing aims to arm you with an understanding of how data can make your life easier, and how data- driven marketing can make your campaigns more successful. Brotopia: Breaking Up the Boys' Club of Silicon Valley By Emily Chang Bloomberg TV journalist Emily Chang reveals how Silicon Valley got so sexist despite its utopian ideals, why bro culture endures despite decades of companies claiming the moral high ground, and how women are finally starting to speak out and fight back in Brotopia. Chang opens the boardroom doors of male- dominated venture capital firms like Kleiner Perkins, the subject of Ellen Pao's high-profile gender discrimination lawsuit, and Sequoia, where a partner once famously said they "won't lower their standards" just to hire women. Interviews with Facebook COO Sheryl Sandberg, YouTube CEO Susan Wojcicki, and former Yahoo! CEO Marissa Mayer reveal just how hard it is to crack the Silicon Ceiling. Chang shows how women like former Uber engineer Susan Fowler, entrepreneur Niniane Wang, and game developer Brianna Wu have risked their careers and sometimes their lives to pave a way for other women. Superconnector: Stop Networking and Start Building Business Relationships that Matter By Scott Gerber and Ryan Paugh Scott Gerber and Ryan Paugh share instructive anecdotes from a who's who roster of high achievers, revealing how to systematically manage a professional community and maximize its value in Superconnector: Stop Networking and Start Building Business Relationships that Matter. Superconnector tells us that it is time to ditch the old networking-for networking's- sake mentality in favor of a more powerful and effective approach to creating and enhancing connections, and join the ranks of a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnector aims to help readers understand the power of relationship-building, problem-solving by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value. Skin in the Game: Hidden Asymmetries in Daily Life By Nassim Nicholas Taleb In a dynamic and practical book for those aiming to challenge their daily beliefs, Nassim Nicholas Taleb examines what it means to understand the world, succeed in a profession, contribute to a fair and just society, detect nonsense, and influence others in Skin in the Game: Hidden Assymmetries in Daily Life. With examples and lessons ranging from Hammurabi to Seneca, Antaeus the Giant to Donald Trump, Taleb shows how the willingness to accept one's own risks is an essential attribute of flourishing people in all walks of life in Skin in the Game. e phrase "skin in the game" is a phrase that we rarely take the time to truly dissect, but which Taleb shows in this book is a worldview which applies to all aspects of our lives. As Taleb says, "Never trust anyone who doesn't have skin in the game. Without it, fools and crooks will benefit, and their mistakes will never come back to haunt them."

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