DS News - U.S. Bank

DS News July 2018

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10 ON THE WEB WEBSITES TO GET TO KNOW. Email marketing can be a burdensome and overwhelming venture. Creating engaging campaigns, maintaining an efficient schedule, and tracking impact are necessary yet time consuming tasks. at's where Emma, Inc. comes in. Emma brings their email marketing platform forward to make it easy for teams of all sizes to create and collaborate on campaigns across all departments or locations. Emma offers a range of customizable features, including custom integrations, complex auto- responders, more than 100 templates, and themed sign-up forms. With a target audience for customers with a clientele list of more than 2,500, Emma provides a large range of features, but has organized its software so that organizations aren't overwhelmed with useless information and features. Emma aims to make it easier than ever for marketers to do their very best work. Rev is an audio transcription and translation service powered by live freelancers, with a guaranteed turnaround for an hour of non- complex audio, with 98 percent accuracy, of 48 hours. Charging about $1 per minute, the transcripts are mailed to you as a clean Word document. Rev's proprietary technology platform is built to create a functional work environment for transcriptionists, captioners, and translators in order to offer ever- increasing speed and quality. With product options such as transcriptions, captions, foreign subtitles, and translations, each entry allows customization with options such as integrated speaker labels and individual accent differentiation. RescueTime is a productivity site which gives you insight into where the minutes and hours of the day go while you're on your computer. e free 'Lite' plan monitors which websites and applications you use throughout your day, and how much time you spend on or in each of them. Each app or site can be categorized on a productive/unproductive scale, and RescueTime generates a few basic reports showing how you spend your time. e Premium option, at $9 per month or $72 per year) gives everything in the free Lite plan, plus extra features and reports, including an unlimited report history. Businesses or organizations using RescueTime across a team pay the same rate as Premium subscribers. Premium also comes with alerts you can enable for when you hit daily goals. REV.COM 2 MYEMMA.COM 1 RESCUETIME.COM 3 THE LONG-TERM IMPACT OF REDLINING ON HOME PRICES As the nation is celebrating the 50th anniversary of President Lyndon B. Johnson's signing of the Fair Housing Act, Zillow Research has taken a look at the impact of the sort of policies the Fair Housing Act was intended to counter. Some eight decades after the federal government "redlined" certain neighborhoods as being hazardous for mortgage lenders, Zillow finds that home prices in those areas still lag behind those of unaffected neighborhoods. During the 1930s and 1940s, the federal government's Home Owners' Loan Corp. would classify neighborhoods with one of four ratings: best, still desirable, definitely declining, and hazardous. According to Zillow Research, the median home value in redlined neighborhoods "was 47.1 percent that of the areas rated 'best'— and the gap has worsened since then." During the intervening two decades, the median home value in those "best"-rated neighborhoods has risen 230.8 percent to $640,238. For the redlined neighborhoods? e same amount of time has witnessed an increase of only 203.1 percent, with median home values in those areas hitting $276,199. Unsurprisingly, neighborhoods classified as "hazardous" very often tended to be those occupied primarily by racial or ethnic minorities, and by the poor. Zillow found that these price discrepancies were particularly noticeable in Los Angeles, which is the second-largest metropolitan area in the country. Zillow's report states, "e median home value in formerly redlined neighborhoods of Los Angeles is just 7.2 percent above its bubble-era peak, whereas the median in areas formerly ranked 'best' climbed 45.6 percent from its bubble-era peak, to $4.2 million in December 2017." Zillow tracked 151 different metro areas for the study, and in only one of them were median home values in formerly redlined neighborhoods higher than formerly "best"- labeled neighborhoods from the same region. at standout metro? Haverhill, Massachusetts.

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